Optimize direct marketing operations and database services with Department 3, your “third department” for direct marketing data and campaign services.

Campaign Insights,
Reporting & Data Science

Direct Marketing & Database Optimization Services

Department 3 is your “third department” for optimizing direct marketing campaigns.

Sophisticated Campaign Engine

Our data optimization platform delivers precise cleansing, segmentation and analytics.

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Customized Direct Marketing Databases

We purpose-build relational databases for each client to enable timely, data-driven decision-making.

Learn More about Customized Direct Marketing Databases

Campaign Insights, Reporting & Data Science

Our intuitively-simple reporting platform lets you easily run reports or mine data to test hypotheses and spot trends.

Learn More about Campaign Insights, Reporting & Data Science

Why work with Department 3?

Department 3 acts as a “third department” by becoming an extension of your Marketing and IT teams, providing precision targeting and actionable insights while cutting risk and maximizing results.

More about Department 3

Step 1


Step 1: Build (Direct Marketing)

Step 2


Step 2: Plan (Direct Marketing)

Step 3


Step 3: Execute (Direct Marketing)

Step 4


Step 4: Measure (Direct Marketing)

Step 1: Build

We build a customized & optimized database for you containing clean, high-quality data by:

  • Examining your existing data.
  • Rolling-up all customer and prospect records.
  • Conducting an in-depth data quality analysis.
  • Migrating data to your hosted marketing database.
  • Setting up ongoing integrations and data feeds.
  • Segmenting it properly for direct marketing campaigns and analysis.

Step 2: Plan

Department 3 helps you in painstakingly planning your campaigns by:

  • Helping you budget data-related campaign elements.
  • Developing detailed campaign processing schedules that align with all other production functions.
  • Sourcing prospect data and setting target criteria.
  • Coordinating with list providers, creative team/agencies and lettershops to meet schedules.
  • Providing ongoing guidance on list and data strategies.

Step 3: Execute

We help you execute the data-related aspects of your campaigns by:

  • Helping target exactly who receives specific marketing pieces.
  • Processing all data through our Campaign Engine.
  • Receiving and cleansing data from multiple sources.
  • Checking data quality, address changes, and confirming suppressions.
  • Assigning logic and doing segmentation & personalization.
  • Advising about optimal list quality and ensuring proper file delivery.

Step 4: Measure

We measure campaign effectiveness to find insights into what works (or doesn’t) by:

  • Conducting daily or weekly processing of response data from multiple channels.
  • Running matchbacks against prior campaigns via customizable attribution logic.
  • Providing custom & best practice-based reporting for optimizing lists, creative, contact frequency and more.
  • Generating our own analytics & insights, or supplying data to your in-house data scientists.
Direct Marketing Databases & Data Optimization Services

Our Process

How do we optimize direct marketing databases & data?

Our Process

How do we optimize direct marketing databases & data?

Who We Serve

Industries that depend on Department 3

Who We Serve

Industries that depend on Department 3

We help engage the right recipients with the right financial product messages by mining 360° data on every target.

Learn more about Finacial Services

Department 3 helps marketers be sensitive – and relevant – to healthcare consumers’ needs, concerns and health status.

Learn more about Healthcare

For direct marketing growth hackers at tech firms of all types, we enable the accuracy their campaigns demand.

Learn more about Technology Firms

Department 3 data optimization and analytics help our clients keep up with the ever-changing retail climate.

Learn more about Retail Direct Marketing

Let’s talk today

Find out how we can help you maximize direct marketing results by optimizing your data, as we’ve done for other clients since 2001.

Connect with Department 3