Sophisticated D3
Campaign Engine

Customized Direct
Marketing Databases

Campaign Insights,
Reporting & Data Science

Optimize your DM data, maximize your DM ROI.

D3 is your “third department” for optimizing direct marketing campaigns.

Sophisticated D3 Campaign Engine

Our data optimization platform delivers precise cleansing, segmentation and analytics.

EXPLORE

Customized Direct Marketing Databases

We purpose-build relational databases for each client to enable timely, data-driven decision-making.

LEARN

Campaign Insights, Reporting & Data Science

Our intuitively-simple reporting platform lets you easily run reports or mine data to test hypotheses and spot trends.

DISCOVER

Why work with us?

Department 3 (D3) acts as a “third department” by becoming an extension of your Marketing and IT teams, providing precision targeting and actionable insights while cutting risk and maximizing results.

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Step 1

Build

Step 1: Build

Step 2

Plan

Step 2: Plan

Step 3

Execute

Step 3: Execute

Step 4

Measure

Step 4: Measure

Step 1: Build

We build a customized & optimized database for you containing clean, high-quality data by:

  • Examining your existing data.
  • Rolling-up all customer and prospect records.
  • Conducting an in-depth data quality analysis.
  • Migrating data to your hosted D3 marketing database.
  • Setting up ongoing integrations and data feeds.
  • Segmenting it properly for DM campaigns and analysis.
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Step 2: Plan

D3 helps you in painstakingly planning your DM campaigns by:

  • Helping you budget data-related campaign elements.
  • Developing detailed campaign processing schedules that align with all other production functions.
  • Sourcing prospect data and setting target criteria.
  • Coordinating with list providers, creative team/agencies and lettershops to meet schedules.
  • Providing ongoing guidance on list and data strategies.
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Step 3: Execute

D3 helps execute the data-related aspects of your campaigns by:

  • Helping target exactly who receives specific marketing pieces.
  • Processing all data through our D3 Campaign Engine.
  • Receiving and cleansing data from multiple sources.
  • Checking data quality, address changes, and confirming suppressions.
  • Assigning logic and doing segmentation & personalization.
  • Advising about optimal list quality and ensuring proper file delivery.
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Step 4: Measure

We measure campaign effectiveness to find insights into what works (or doesn’t) by:

  • Conducting daily or weekly processing of response data from multiple channels.
  • Running matchbacks against prior campaigns via customizable attribution logic.
  • Providing custom & best practice-based reporting for optimizing lists, creative, contact frequency and more.
  • Generating our own analytics & insights, or supplying data to your in-house data scientists.
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How does D3 optimize DM data?

Our Process

How does D3 optimize DM data?

Our Process

How does D3 optimize DM data?

Who We Serve

Industries that depend on D3

Who We Serve

Industries that depend on D3

Financial Services

We help engage the right recipients with the right financial product messages by mining 360° data on every target.

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Healthcare

D3 helps marketers be sensitive – and relevant – to healthcare consumers’ needs, concerns and health status.

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High Tech

For DM growth hackers at tech firms of all types, D3 enables the accuracy their campaigns demand.

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Retail

D3 data optimization and analytics help our clients keep up with the ever-changing retail climate.

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Let’s talk today

Find out how we can help you maximize your direct marketing results by optimizing your DM data, just as we’ve done for other clients since 2001.

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