Financial Services can benefit from Direct Marketing Data Optimization for improved leads, response rates, conversions and ROI.


Financial Services


Financial services industry marketers know just how effective direct mail and direct marketing have become for connecting with consumers and B2B prospects. But what if you put the wrong message in front of the wrong person at the wrong time? That can be costly, or even disastrous for your future chances at converting that consumer.

Getting the right results relies on having a quality database and well-targeted mailing lists. By optimizing your data with Department 3, you can reach the right audience with the right message at the right moment, building the trust that’s so vital to financial services success while staying compliant with FDIC, FINRA and OCC regulations. If you’re hoping to achieve 1:1 personalization with your direct marketing? That’s where Department 3 becomes even more valuable.

With Department 3 data optimization, you can improve your leads, response rates, conversions, and direct marketing ROI. Whether you’re marketing credit cards, online banking, personal lines and loans, business banking, home equity and mortgages, auto loans, student loans, investments or some other product or service, Department 3 can help you take direct marketing to the next level.

Collaborative Customer Service for Financial Services

Financial services clients praise Department 3’s approach to account service. By dedicating an expert Account Manager, Data Analyst, Quality Assurance specialist and Engineer to your needs, we ensure boutique-level attention and seamless communication at every step of every project.

Powerhouse Processing for Financial Services

Our Campaign Engine services, using our pre-built architecture, deliver fast, flexible, and secure one-stop processing of your in-house and outside lists. We’ll cleanse data from multiple sources, processing it through our advanced text analytics and fuzzy logic matching functions.

Custom-Built Direct Marketing Databases

We’ll purpose-build a relational marketing database for you, consolidating every scrap of data about customers, leads and prospects. Uniquely fast and efficient, it’ll enable quick merge/purge processing and mining of actionable data insights giving you a 360º view of every target.

Intuitive Web-Based Reporting

Our web-based reporting platform is intuitively simple to use, so non-coders can run reports or mine data to test hypotheses and spot trends. Linked to your custom direct marketing database, you’ll access standard, ad hoc or detailed drill-down reports before, during or after any campaign.

Reduced Regulatory Risks

Data protection regulations mandate stored personal data has to be “current and accurate,” so it’s crucial to regularly cleanse and optimize your database to avoid penalties. For Department 3 clients in a heavily regulated industry like financial services, we help them stay compliant with FDIC, FINRA, and OCC mandates.

Proven Performance for Financial Services

Since 2001, we’ve successfully served clients of every type. Regardless of the size and complexity of their direct marketing campaigns, we’ve worked hard at being true business partners with them. That’s why clients still process over 50 million records a day with Department 3.

Finacial Services Resources and Posts

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Find out how we can help you maximize your direct marketing results by optimizing your direct marketing data.

Contact Department 3