Direct marketing is still a powerful tool for healthcare marketing, even in a world that’s increasingly online. But there’s also a level of sensitivity and security that you need to maintain, and you can’t afford a misaddressed letter or content that’s inaccurate about the recipient’s health status. That’s where Department 3 comes in.
Research proves direct mail is one of the most effective ways to market healthcare, since it has a tangible, trustworthy quality to that’s unique, and can communicate a wealth of detail in a single package. So maintaining an accurate, up-to-date direct marketing database can ensure you’re getting those potent messages to the right person at the right time, while staying compliant with HIPAA and privacy requirements.
Department 3 optimizes the vital data you use to target healthcare consumers. You’ll be able to leverage a customized high-quality database and spot-on analytics and insights, allowing you to precisely reach and engage your audience with the highly personalized marketing they expect and demand.
Collaborative Customer Service
Healthcare clients praise Department 3’s approach to account service. By dedicating an expert Account Manager, Data Analyst, Quality Assurance specialist and Engineer to your needs, we ensure boutique-level attention and seamless communication at every step of every project.
Our Campaign Engine services, utilizing our pre-built architecture, deliver fast, flexible, and secure one-stop processing of your in-house and outside lists. We’ll cleanse data from multiple sources, processing it through our advanced text analytics and fuzzy logic matching functions.
Custom-Built Direct Marketing Databases
We’ll purpose-build a relational marketing database for you, consolidating every scrap of data about customers, leads and prospects. Uniquely fast and efficient, it’ll enable quick merge/purge processing and mining of actionable data insights giving you a 360º view of every target.
Intuitive Web-Based Reporting
Our web-based reporting platform is intuitively simple to use, so non-coders can run reports or mine data to test hypotheses and spot trends. Linked to your custom direct marketing database, you’ll access standard, ad hoc or detailed drill-down reports before, during or after any campaign.
Reduced Regulatory Risks
Data protection regulations mandate stored personal data has to be “current and accurate,” so it’s crucial to regularly cleanse and optimize your database to stay compliant and avoid penalties. For Department 3 clients in a heavily regulated industry, that’s especially important.
Since 2001, we’ve successfully served clients of every type. Regardless of the size and complexity of their direct marketing campaigns, we’ve worked hard at being true business partners with them. That’s why clients still process over 50 million records a day with Department 3.
Resources & Posts
Let’s talk today
Find out how we can help you maximize your direct marketing results by optimizing your direct marketing data, just as we’ve done for other clients for 20+ years.