D3 for Technology
Amid all the clutter and chaos created by other forms of digital marketing, it’s easy to get ignored by overwhelmed audiences. D3 helps tech firms cut that clutter and get more for their dollar by helping them deliver precisely-targeted direct marketing. As the Harvard Business Review points out, response rates for direct mail are more than twice as high as email, display ads, and paid search – which is why DM is still an evergreen strategy for even bleeding-edge tech firms.
Since startups and established tech firms alike depend on precise analytics to track their relevance and validate immediate ROI, they understand the need for quality targeting data to help drive growth. So they turn to D3 to optimize that data and mine it for insights.
We understand a tech marketer’s need to reach and engage the right IT decision makers, or consumers, or influencers, or others. By helping you harness the power of rich, accurate data and analytics D3 helps you understand and convert the exact audience you’re after.
Collaborative Customer Service
Technology clients praise D3’s approach to account service. By dedicating an expert Account Manager, Data Analyst, Quality Assurance specialist and Engineer to your needs, we ensure boutique-level attention and seamless communication at every step of every project.
Our D3 Campaign Engine, running on our pre-built architecture, delivers fast, flexible, and secure one-stop processing of your in-house and outside lists. We’ll cleanse data from multiple sources, processing it through our advanced text analytics and fuzzy logic matching functions.
Custom-Built DM Databases
We’ll purpose-build a relational marketing database for you, consolidating every scrap of data about customers, leads and prospects. Uniquely fast and efficient, it’ll enable quick merge/purge processing and mining of actionable data insights giving you a 360º view of every target.
Intuitive Web-Based Reporting
Our web-based reporting platform is intuitively simple to use, so non-coders can run reports or mine data to test hypotheses and spot trends. Linked to your custom DM database, you’ll access standard, ad hoc or detailed drill-down reports before, during or after any campaign.
Reduced Regulatory Risks
Data protection regulations mandate stored personal data has to be “current and accurate,” so it’s crucial to regularly cleanse and optimize your database to stay compliant and avoid penalties. For D3 clients in a heavily regulated industry, that’s especially important.
Since 2001, we’ve successfully served clients of every type. Regardless of the size and complexity of their direct marketing campaigns, we’ve worked hard at being true business partners with them. That’s why clients still process over 50 million records a day with D3.
Resources & Posts
Let’s talk today
Find out how we can help you maximize your direct marketing results by optimizing your DM data, just as we’ve done for other clients for 20+ years.