Direct marketing is an integral strategy for retailers, thanks to its ability be highly segmented and targeted, and the quick results it can yield, especially from promotional offers. So while it can be a key marketing investment, without optimized targeting data you won’t extract the best possible ROI from any campaign.
Department 3 has worked with a wide range of retail clients to develop the most precise and ROI-driving databases and lists possible, helping them keep pace in an ever-changing industry. Whether you’re used data to do segmentation based on recency or frequency, tracking walk-in customers or direct mail respondents, to promote a seasonal sale or a loyalty program, clean and up-to-date data is essential to maximizing your direct marketing spend.
With Department 3’s proven data optimization tools and services, you’ll have the most current, accurate and custom-build direct marketing database possible. We’ll help you mine it for rich, actionable insights about existing and potential shoppers, furnishing you with the precision targeting and messaging you need to drive register rings.
Collaborative Customer Service
Retail clients praise Department 3’s approach to account service. By dedicating an expert Account Manager, Data Analyst, Quality Assurance specialist and Engineer to your needs, we ensure boutique-level attention and seamless communication at every step of every project.
Our Campaign Engine services, utilizing our pre-built architecture, deliver fast, flexible, and secure one-stop processing of your in-house and outside lists. We’ll cleanse data from multiple sources, processing it through our advanced text analytics and fuzzy logic matching functions.
Custom-Built Direct Marketing Databases
We’ll purpose-build a relational marketing database for you, consolidating every scrap of data about customers, leads and prospects. Uniquely fast and efficient, it’ll enable quick merge/purge processing and mining of actionable data insights giving you a 360º view of every target.
Intuitive Web-Based Reporting
Our web-based reporting platform is intuitively simple to use, so non-coders can run reports or mine data to test hypotheses and spot trends. Linked to your custom direct marketing database, you’ll access standard, ad hoc or detailed drill-down reports before, during or after any campaign.
Reduced Regulatory Risks
Data protection regulations mandate stored personal data has to be “current and accurate,” so it’s crucial to regularly cleanse and optimize your database to stay compliant and avoid penalties. For Department 3 clients in a heavily regulated industry, that’s especially important.
Since 2001, we’ve successfully served clients of every type. Regardless of the size and complexity of their direct marketing campaigns, we’ve worked hard at being true business partners with them. That’s why clients still process over 50 million records a day with Department 3.
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Find out how we can help you maximize your direct marketing results by optimizing your direct marketing data.