The D3 Campaign Engine
Our industry-leading data optimization platform processes nearly 20 years’ worth of complex data to deliver accurate, reliable targeting, segmentation and analytics for your direct marketing campaigns.
Pre-Built Processing Power
- The D3 Campaign Engine runs on our own proven, pre-built architecture for fast, flexible, and secure one-stop processing of your in-house and outside lists.
- We receive, load and cleanse data from multiple sources, processing it through our advanced text analytics and fuzzy logic matching functions.
- Data is screened using on-premise USPS CASS certification and NCOA processing.
Segmenting and Suppressing
- Our Campaign Engine assigns logic, then segments and personalizes records.
- You target exactly who receives specific marketing pieces, including by individual-level matching, household-level matching, resident/address-level matching and custom matching.
- We precisely confirm suppressions, identifying anyone you don’t want targeted
- We collaborate with you to select the optimal quality of your final list.
- We output that list, then ensure the file is properly delivered.
How do direct Marketers Use D3?
The Director of Direct Marketing
To optimize the company’s marketing database and target segmentation, improve list quality and maximize the results from direct marketing campaigns.
The Director of Data Analytics
To ensure optimal data quality and database health, and to mine data to guide marketing investments and identify key market trends, personas, and purchase drivers.
The DM Agency
To cleanse and optimize its own databases, maximize results from client email and direct marketing campaigns, and develop actionable insights and analytics.
Resources & Posts
Let’s talk today
Find out how we can help you maximize your direct marketing results by optimizing your DM data, just as we’ve done for other clients for 20+ years.