Customized Direct Marketing Databases
Our relational marketing databases are purpose-built for each client, supporting timely, data-driven insights and decision making to maximize ROI from your email and direct marketing campaigns. It’s a foundation of success for your short- and long-term marketing goals.
Analysis of Existing Data
- We examine the data you have on hand, executing a roll-up of customer and prospect records.
- Our team conducts an extensive, in-depth data quality analysis before your data is migrated to your hosted Department 3 database.
Building a Dedicated Database
- We create a customized, optimized direct marketing database for you, containing clean, high-quality customer and prospect data
- We set up ongoing integrations and data feeds.
- Then we properly segment your data for your marketing campaigns and analysis.
A Faster & More Actionable Resource
- Consolidating all available data about customers, leads and prospects into an optimized database allows faster merge/purge processing.
- Holistic, accurate and actionable data insights are revealed, including comprehensive multi-channel contact and response histories.
- You gain a richer 360º view of each target to execute and analyze cross-channel campaigns at a granular level.
How Do Direct Marketers Use Department 3?
The Director of Direct Marketing
To optimize the company’s marketing database and target segmentation, improve list quality and maximize the results from direct marketing campaigns.
The Director of Data Analytics
To ensure optimal data quality and database health, and to mine data to guide marketing investments and identify key market trends, personas, and purchase drivers.
The Direct Marketing Agency
To cleanse and optimize its own databases, maximize results from client email and direct marketing campaigns, and develop actionable insights and analytics.
Resources & Posts
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Find out how we can help you maximize direct marketing results by optimizing your data, like we’ve done for other top marketers.